At KAI-Universal Group, our #1 goal is delivering the finest, highest quality beauty tools in the world. As a worldwide leader in beauty implement manufacturing, we constantly strive to exceed industry standards and produce exciting new products.

For almost a century, KAI, headquartered in Tokyo, Japan, has been manufacturing the finest personal care tools in the world. Since 1908, KAI has been an industry leader known for its commitment to excellence and dedication to its customers. KAI-Universal Group is now reinvigorating the industry with a ‘new generation’ of beauty instruments – b beauté. We offer a full range of cutting edge beauty instruments that set a new standard for innovation, performance and quality.

Every b beauté product is made from the highest quality materials to withstand rigorous quality control and all of our products come with a lifetime guarantee.